High-conversion iOS apps that make the App Store work for your brand.
E-commerce iOS development focused on the metrics that matter: conversion rate, cart abandonment, D30 retention, and App Store rating. From multi-brand fashion platforms to D2C retail — I've rebuilt iOS apps from legacy code to 4-star App Store ratings within a single project timeline.
Why it's hard
Many retail apps carry years of accumulated tech debt: slow launch times, inconsistent navigation, and fragile checkout flows. A full SwiftUI rewrite is often faster and cheaper than incrementally fixing a UIKit-heavy codebase.
Apple Pay, Stripe, Adyen, Klarna — each has iOS integration nuances. A broken checkout flow is the most expensive bug in a retail app.
Generic push notifications are ignored. Personalisation pipelines that trigger based on browsing behaviour, cart abandonment, and purchase history require careful iOS entitlement and notification handling.
Dynamic Type support, VoiceOver compatibility, RTL layout — retail apps serving international markets need accessibility built in, not retrofitted before an audit.
What I bring
Shipped work
4.1★
App Store rating
End-to-end iOS relaunch for a multi-brand fashion retailer: SwiftUI rewrite, offline-first cart, Apple Pay integration, and push personalisation — delivered in 8 weeks.
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